Social Media Marketing Strategy 2020

There are so many brands which have a great presence on social media while other brands are still wondering how to make the best use of social media marketing. Well, social media marketing is a broad term and this approach can take any business or brand to the next level. 

Every business should know all about social media marketing as right knowledge makes them capable to use social networking sites like LinkedIn, Facebook, Instagram, Pinterest, Twitter and more. They will understand what they should actually do to promote their brand/business/blog/website/YouTube channel and more.

SMM (social media marketing) is not only about posting and hoping for the best result. You need to create an SMM strategy in order to operate social accounts of your business in a measured and thoughtful way. Let’s talk about the right marketing strategy.

Understand the scope of SMM:

Social media marketing is the best way to publicize your brand and make people aware of your products or services. The scope of SMM is rapidly increasing. Here, you need to learn how to use SMM for your business effectively by following below given tips:

Think about the main objective behind using SMM for your business promotion:

  • It is really important to set realistic and relevant SMM goals. There are so many digital marketers or businesses that never devote time in setting realistic SMM goals. They just know that their business should be on social media. That’s it. They should have some idea about why they want to be on social media.

  • Your SMM goals need to fit your marketing or business plans.

  • You should try to set realistic and smart goals.

  • Your SMM goals should be specific and measurable as it helps figure out what you want to achieve. If you set measurable goals, you will be able to evaluate progress and achievements. 

  • You can set challenging goals but they should be attainable or reasonable.

  • Before setting these goals, you need to get real with yourself. You need to ask yourself “is it achievable or worthwhile”?

  • You should try to set a realistic time frame to achieve your SMM goals. Your goals should be time-bound. Every business wants to have one million followers or subscribers on Facebook/twitters/LinkedIn/YouTube, but this is not as easy as it seems. So, set realistic goals that you can attain.


Think about the target audience:

There are so many types of audiences that your social media in various ways. You should go with the same social media networks your target audience uses. You should have a solid understanding of your business and customer base.

Share relevant and useful content:

You need relevant and high-quality content to share on social media. You need to remember one thing that social media is designed to be social not to be a marketplace to sell products. You should avoid sharing excessive promotional content and balance it before sharing. It can be like a post with entertaining items, informative lines along with a small percentage of promotional material. If you know your audience, then you will be able to create the right content easily for it. You should take some points into consideration while creating a post for social media. These factors may include optimal character count for a social media channel, type of content for each social media channel, the number of hashtags for post and more.

You should also try to share video and graphics to gain more attention from followers.


When and where you can share your promotional content:

You need to share your content at the time when your target audience is online. Now, social media networking sites offer you social scheduling tools that allow you to organize and set up various posts at the same time.

This is something you should know. You should know all about the ways to use social media channels and set your goals. You need to share relevant and useful content so that your target audience can read it. 

Sometimes, things do not work as per your expectations and the same is also applicable with your social media efforts. You should track your results in order to know the success of your SMM campaign. You can use Instagram, YouTube and Twitter analytics tools and check out insight section for FB page in order to track the success.



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