Google tag manager
Imagine having a tool that allows you to manage all tags in one single go without a developer! Sounds unreal, doesn’t it? Wishful thinking aside, google tag manager, allows you to manage at least some of those tedious tasks. Despite being a complicated tool, it can be self-taught for whoever wishes to use it. However, the pre-requisite is the user ought to have some technical knowledge.
GTM or google tag manager has allowed marketing firms to streamline their digital marketing processes. One might wonder how difficult it could be to manage a couple of tags! However, tag management is a full-time responsibility if your organisation is looking at leveraging the digital and social media marketing strategy for growth opportunities.
GTM is capable of developing customised tags which can be used to create and market content. But why is it so important?
1 Google analytics is not enough for a futuristic scenario
Google Analytics might be ruling the roost right now, but it is only a matter of time before the importance and value add quotient goes down. Similarly, when you choose a conventional digital marketing approach, it is recommended that you think ahead so that it is beneficial and cost-effective in the long run. Google tag manager is not the usual plug and play system. It requires a thorough run-through before it is implemented. It is not supposed to be a replacement for Google analytics, but an upgrade.
2 It speeds up the implementation process
A speedy process and on-time delivery are what most brands aspire for. When you trying to sell values, it boosts the business in unimaginable ways. That is what google tag manager does for you. If you are into marketing, it is a known fact that you need to keep up with the ever-increasing demands. But communicating that demand is more important. With the help of the google tag manager, you can ensure that you implement minimal code changes and leverage the existing tags and changes in the minimum possible time. Additionally, the stand-alone feature ensures that your brand gets the exposure without compromising performance even when the enhancements are in place.
3 It is extremely secure
Page security, content security and the ability to protect the data are of utmost importance given the rising cases of intellectual property theft. GTM allows you to do that with ease. GTM might sound heavy-handed with all its features and characters, but it is not going to slow down your website. It is secure enough to protect the data it has and avoids giving in to any kind of vulnerable threats. With standardised templates and alert mechanism, you can control what goes in and out of the window.
4 Agility is not unaccounted for.
Programming knowledge is a must. However, you do not need to adapt to all languages that exist. Complex tags might require a certain amount of coding, but it is not all coding. Simpler tags can be developed and used even when without a shred of code being written. When the heavy maintenance is ruled out you can focus on working on the bigger picture which is achieving the dream of being a bigger brand.
5 Debug when you can
Inbuilt debugging features have been a rage among CORE IT teams. It makes the job so simple. When you have a feature, which allows you to find the root cause of the issue, it becomes easier to fix it. You do not have to go on a bug-hunt just to keep the system running. You can do a thorough quality check before you go live with the new features.
6 Configuration management
There is a mountain of documentation that you need to build before you roll out the final version of the GTM on your website. However, it is a tedious and manual process when other applications are concerned. A built-in version control system helps you understand what changes have been made in the system so that you can always be on top of things. In case things do not go as planned, you will always have the privilege of rolling back the working version until you come up with an idea to fix the issue in the newer version.
7 Use those built-in tags
There are several built-in tags which can be useful for your website in general. When you do not have enough experience using GTM or when you are just starting out, it doesn’t harm to use an existing template.